These days, it seems that every few months cosplayers are blamed for the ills of the comics industry, or at least for clogging up isles at conventions and supposedly "distracting" attendees from buying the wares of vendors. Some are a reward to readers for pre-ordering the comic instead of picking it up on its day of release, and some are simply printed for fun and to let readers pick and choose. Variant covers adorn the outside of issues for a variety of reasons: Because they can become collector's items, some issues with variant art are awarded to retailers after a certain number of books purchased as an incentive, so that those retailers can then mark those rare issues up for sale. The Cosplay Variant Initiative will run with at least twenty of Marvel's books in October. The Cosplay Variant initiative is our way of supporting a community that supports us." "These homemade, hand-crafted costumes are so elaborate, it looks like they leapt off the comic page. "Each convention I go to, it seems like there are more and more fans dressing up like their favorite Marvel characters," says David Gabriel, Marvel senior vice president of Sales & Marketing.
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